Rachael Bross 
Promoting the cannabis industry through mainstream means can be frustrating. In addition to the cannabis industry having to follow strict state and risk breaking federal laws, selling cannabis products often involves other restrictions. However, when you consider there are over 246 million social media users in the United States, using these platforms for promotion can … Read more
Keyword research is the foundation of content marketing strategies. Starting with keyword research is the best starting point when rewriting a website, creating new services and product pages, and running a blog, podcast, or Youtube channel. Keyword research is a great way to understand what your customers are saying. Knowing how customers describe your product, … Read more
As voice assistant technology becomes more intelligent and powerful, there are a lot of advertisements built around the voice search function. According to Statista, around 3.25 billion people around the world currently use voice search. Some reports predict the number will reach 8 billion by 2023. Voice search refers to using speech to give commands … Read more
SMS marketing is a powerful tool for cannabis marketers. The average open-rate of text messages is 95%. The strategies and tips in this guide will help ensure that your text messages are delivered, read, and will generate revenue for your product. The more effective your SMS marketing is, the higher your sales will be. … Read more
Wouldn’t it be great if you could automatically generate repeat purchases? This way, all you have to do is acquire new customers without worrying about constantly bringing them back to your store for additional purchases. This is incredibly tempting when repeat customers are more profitable than unique customers and even when a slight increase in … Read more
You want to improve your business strategy, and you are very motivated to do better. To find out which way to go, did you start sending survey emails to customers, but received almost no response? That’s no surprise —the average response rate of customer surveys is about 14%, and only world-renowned, large companies can reach … Read more
You know that testimonials can have a massive impact by influencing potential customers who do business with you. But knowing how to get a testimonial or review is not always that simple. That is why we created this guide, to provide you with the information and tools you need to effectively solicit customer testimonials and … Read more
Detailed product advice email strategies help optimize your online customer experience and drive business results through your email efforts. This shows that as an e-commerce professional, any email you send to potential customers has more influence than you think. 59% of consumers say that marketing emails will influence their purchasing decision. Before you panic, don’t … Read more
Emails are one of the most effective marketing channels, with an average 20-25% open rate. In other words, email can transform potential prospects into customers. Not only that, sending promotional emails or newsletters to customers regularly will also help to gain loyal customers. Customers who purchase marketing products via email spend 138% more than customers … Read more
Email marketing accounts for about 20% of sales and is a powerful tool for launching new products. However, when it comes time to introduce a new product or collection, most brands send out a standard product launch email “Announcement {product name}” mentioning the latest product and coupon. You can make money, but there are better … Read more