In the highly competitive and rapidly growing cannabis industry, standing out in the marketplace can be a daunting task. With more businesses entering the sector, the challenge for cannabis brands is not just attracting attention, but also creating campaigns that leave a lasting impact on consumers. In this blog, we will explore strategies and creative … Read more
The cannabis industry has rapidly grown, with more states legalizing its use for medicinal and recreational purposes. As cannabis businesses flourish, marketing has become a crucial element in reaching potential customers. One of the most popular digital marketing tools is Google Ads, which allows businesses to target customers through paid search engine advertisements. However, advertising … Read more
The cannabis industry is evolving rapidly, with new technologies reshaping every facet of business. As we look toward 2025, one of the most transformative forces in cannabis marketing will undoubtedly be Artificial Intelligence (AI) and automation. These technologies have already begun to infiltrate various marketing strategies, and their impact on the cannabis sector will only … Read more
The cannabis industry is growing quickly. Some states are legalizing cannabis for both medical and recreational use. This growth means more dispensaries are opening, leading to increased competition. For that, dispensaries need to adopt new marketing strategies. They are turning to emerging technologies that can help them connect with customers effectively. In this blog, we … Read more
In an increasingly digital world, the importance of video marketing for businesses cannot be overstated. This is especially true for cannabis brands, which face unique challenges due to the complex regulatory landscape surrounding cannabis advertising. With social media platforms imposing strict guidelines on cannabis-related content, brands must find creative ways to engage their audience and … Read more
As cannabis continues to gain acceptance and grow in popularity, the cannabis industry is evolving at an incredible pace. In 2025, we can expect to see several new trends and shifts in cannabis marketing that could shape the future of the industry. Here’s a closer look at some of the key marketing trends for cannabis … Read more
Introduction Oregon has long been a frontrunner in the push for marijuana legalization, offering a unique perspective on how such legislation can reshape a state’s legal framework, economy, and culture. Since the passage of Measure 91 in 2014, Oregon has navigated the complexities of integrating recreational marijuana into its societal fabric. This detailed guide explores … Read more
Proposition 64: The Use of Cannabis Act Proposition 64, passed by California voters in November 2016, is the cornerstone of recreational marijuana legalization in the state. The act allows adults aged 21 and over to legally possess, purchase, and consume marijuana for recreational purposes. Specifically, individuals can: Possess up to 28.5 grams of marijuana or … Read more
The legalization of recreational marijuana in Arizona marks a significant milestone for the state, opening up new avenues for businesses, consumers, and the economy. For 420 marketeers, understanding the landscape of recreational marijuana in Arizona is crucial for tapping into this burgeoning market. This comprehensive guide covers the legislative background, market opportunities, regulatory framework, consumer … Read more
Preface The legalization of recreational marijuana in Connecticut marks a significant milestone in the state’s legislative history, opening new avenues for businesses, consumers, and the economy. For 420 marketeers, understanding the landscape of recreational marijuana in Connecticut is crucial for tapping into this burgeoning market. This comprehensive guide covers the legislative background, market opportunities, regulatory … Read more