Somehow, email is known for being outdated and “uninteresting.” However, the truth is that people still love emails, and it still has a miraculous effect in cultivating and converting potential customers. But like other marketing methods today, you must provide potential customers with something precious to make it work. One of the most important ways to use email marketing to win more business is by strengthening your sales channels. Sales and promotions with potential customers. Activities (or drip email activities, as they are often called). A rich series of emails will provide value, solve your customer’s problems and objections, and provide accurate and practical solutions. So, how do you write a killer Education email campaign?
If you haven’t used education email campaigns or are using them in moderation, then it’s time to add them to your marketing tools. Let’s develop an effective educational email campaign. But before we start, let’s look at the benefits of educational email campaigns.
Benefits of educational email campaigns
- Email nurturing brings returns.
Successful email marketing has the best return on investment. For every $1 spent, you will generate $40 in revenue. Top lead development companies have also reduced the number of potential customers for sale by 50% at the cost of 33% per window. Email marketing helps cultivate your potential customers and enables you to convert potential customers at a lower rate. Only 3% of the market is actively buying, 56% are not ready, and 40% are ready. However, if you use email nutrition correctly, this may change. Email promotions generate 50% more sales than uncultivated potential customers. In addition, when you combine email marketing automation, the number of qualified potential customers increased by 451%. The purchase volume of cultivated potential customers was 47% higher than that of non-cultivated potential customers.
Companies that use marketing automation in potential customer creation activities will get more qualified customers because emails are customized for each subscriber based on the customer journey. Now that you know what educational emails are and their benefits, the next thing you need to know is educational email campaigns.
What are educational email campaigns?
Educational email campaigns are emails designed to educate, engage, inspire and motivate potential customers to take action. Educational email campaigns are designed to answer questions from potential customers and provide them with engaging content as they complete the sales process. The educational email campaign depends on the behavior of previous users. For example, users register, fill out survey forms, browse websites, etc. Once the user takes action, the educational email campaign process begins.
When potential customers register for the first time, they will be redirected to the thank you page. From there, other email campaign sequences follow the automatic reply. A robust email campaign can easily convert potential customers, while an educational email campaign helps to keep potential customers engaged and guide them through the sales channel. Most educational email campaigns consist of at least 5 to 10 emails sent several days apart. Setting up email tracking helps to monitor your email performance activities properly.
You need to create emails to stimulate interest in potential customers and motivate them to participate. For instance, many companies use lead magnets, webinars, and product demonstrations to channel potential customers through their websites. Through this strategy, people who decide to get this type of content will immediately be divided into those interested in a specific topic or encountered problems that the business can solve through its services and products after collecting contact information. It’s time for you to establish a relationship with your potential customers. An Educational email is a sequence of emails you send (usually five or more) to communicate about your business. Introduce new prospects and subscribers for more conversions.
Educational Email Sequence:
Educational Email Sequence is a series of emails sent to new and old subscribers when they perform a predefined action (such as adding to a list or purchasing a product). It is usually transmitted through automatic responders such as Aweber, GetResponse, and MailChimp. These emails can also be automated and based on triggers. The emails are automatically sent at intervals when the subscriber takes action (such as subscribing to a list). The types of email sequence include primary nutrition emails, updates, announcements, education, abandoned shopping cart recovery emails, and knowledge-based emails. These emails can help you build lasting relationships and thus build trust with subscribers.
Use marketing automation to boost your Educational Email campaigns. One way to increase the effectiveness of your Educational Email campaigns is to automate marketing. This is a significant way to improve the quality of potential customers and help drive them through the sales channel. Automated email campaigns help educate and inspire users to build relationships, trust, and credibility with potential customers. Automated email works by defining specific behaviors for users, such as filling out forms, clicking calls to action, page views, etc. Once the operation is completed, they will be added to the automated workflow and receive automatic emails based on this behavior. One way to be effective in automated emails is to link them to other parts of the marketing campaign. This means that lead-generating activities need to be connected to different conversion paths, such as social media advertising (Facebook lead advertising), Google advertising, and email marketing.
Educational email best practices:
Scoring your potential customers: The first email promotion strategy is to collect your potential customers. This is the process of determining the position of a potential customer in the sales funnel. It will let you know when to send the right message at the right time. To do this correctly:
- Start with potential customer scoring from your registration page.
- Ask relevant questions to let you know where they are in the sales cycle.
- When doing this, make sure you don’t ask too many questions, as each additional form field will reduce your conversion rate by 11%.
- Request information that allows you to determine the qualifications of potential customers accurately. This includes the potential customer’s interest, behavior, suitability, and stage of purchase.
For example, you can change the last name field to a company name or occupation field. It will help you learn more about potential customers.
Don’t ask for information you don’t need because the registration form is most effective when it has only 2-4 form fields.
- Organize your subscribers based on their journey.
When your potential customers enter through the subscription form, the next thing you need to do is to organize them using their demographic, personal, and behavioral data. The potential customer segmentation can quickly and accurately measure the workload, which helps increase sales. Marketers who organized email recipient lists increased their open rate by 39%, their unsubscribe rate decreased by 28%, and their delivery rate increased by 24%. This helps you send the correct email to the right subscriber. This will also help build trust and improve the deliverability of emails in the inbox.
- Use email marketing automation.
Email marketing automation is based on a set of triggers to send emails to potential customers automatically. For instance, if someone signs up to download a free e-book on your website, you can set up automatic emails to send them more free e-books and other e-books to increase sales. Automated emails are essential to the success of your potential customer’s promotional campaigns. Compared with standard marketing messages, a study showed that automated emails generate 70.5% higher open rates and 152% higher clicks. In addition, with marketing automation, you can track the behavior of potential customers. It will show you who opened your email, clicked on the link, and their behavior when they arrived at their destination.
Different marketing automation emails exclude how potential customers become customers, such as welcome s, newsletters, product updates, reminder emails, birthdays or anniversaries, VIP, series re-engagement, review, and recommendation emails.
- The beauty of email personalization and automation is that you provide subscribers with a customized content experience. Personalization is more than simply inserting the subscriber’s name in the subject line. It includes different technologies, such as recommending products based on past purchases, using dynamic content that suits readers’ interests, viewing purchase history, and using data to provide potential customers with exciting offers that they can’t refuse.
Use multi-channel lead nurturing
- Email marketing is excellent, but it is challenging to contact leads through emails with spam filters and expired email lists. This is why you need a multi-channel lead campaign to reach your leads wherever they are. This includes providing dynamic website content, retargeting ads, social media monitoring, and mobile marketing automation.
Educational emails are an integral part of marketing activities. Adequate email organization can help you cultivate potential customers as they move them from one stage of the sales cycle to the next. In this way, you can convert potential customers into customers, thereby increasing your revenue. This is because engaged prospective customers have 47% more purchases than prospective customers who are not engaged. People want to learn more about your products and services before starting a business with you.
Once you use different types of rich emails (such as welcome emails, knowledge-based emails, updates, and announcements) to engage them, and they convert, they will buy from you again and again.