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Email newsletters are the most common type of email in email marketing. As the name suggests, they usually contain news and updates to keep the audience engaged. At the same time, they are designed to convert users gently. Some marketers claim that the newsletter setup is not a giant leap, but the detail-oriented newsletter will … Read more
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Think of the welcome email as your readers’ first impression of your business. Welcome emails have the highest delivery rate, open rate, and click-through rate. A welcome email should be friendly, welcoming, and informative, and “wow” your audience, thanking them for joining the party! Send a welcome email immediately after your audience has registered so that they understand … Read more
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