Wouldn’t it be great if you could automatically generate repeat purchases? This way, all you have to do is acquire new customers without worrying about constantly bringing them back to your store for additional purchases. This is incredibly tempting when repeat customers are more profitable than unique customers and even when a slight increase in…
You want to improve your business strategy, and you are very motivated to do better. To find out which way to go, did you start sending survey emails to customers, but received almost no response? That’s no surprise —the average response rate of customer surveys is about 14%, and only world-renowned, large companies can reach…
You know that testimonials can have a massive impact by influencing potential customers who do business with you. But knowing how to get a testimonial or review is not always that simple. That is why we created this guide, to provide you with the information and tools you need to effectively solicit customer testimonials and…
Detailed product advice email strategies help optimize your online customer experience and drive business results through your email efforts. This shows that as an e-commerce professional, any email you send to potential customers has more influence than you think. 59% of consumers say that marketing emails will influence their purchasing decision. Before you panic, don’t…
Emails are one of the most effective marketing channels, with an average 20-25% open rate. In other words, email can transform potential prospects into customers. Not only that, sending promotional emails or newsletters to customers regularly will also help to gain loyal customers. Customers who purchase marketing products via email spend 138% more than customers…
Email marketing accounts for about 20% of sales and is a powerful tool for launching new products. However, when it comes time to introduce a new product or collection, most brands send out a standard product launch email “Announcement {product name}” mentioning the latest product and coupon. You can make money, but there are better…
Somehow, email is known for being outdated and “uninteresting.” However, the truth is that people still love emails, and it still has a miraculous effect in cultivating and converting potential customers. But like other marketing methods today, you must provide potential customers with something precious to make it work. One of the most important ways…
Think of the welcome email as your readers’ first impression of your business. Welcome emails have the highest delivery rate, open rate, and click-through rate. A welcome email should be friendly, welcoming, and informative, and “wow” your audience, thanking them for joining the party! Send a welcome email immediately after your audience has registered so that they understand…