How to Optimize Your Dispensary Website’s SEO

One of the essential features of search engine optimization is on-page optimization. SEO assures that every webpage in your network begins to rank as high as possible and earn as much traffic as possible.

On-Page Factors for SEO Optimizing

Multiple on-page factors should be taken into account to optimize for SEO success. These features are vital for assuring every page will display desired keywords. An optimized page will characterize appropriate meta markup, picture tags, targeted content, an easy to understand user interface, and a working robots.txt file.

Page Titles

Page Titles, also known as meta identification tags, are the designation of your page when it displays on Google or another search engine. These tags are essential in describing to both search engines and their users what pages are about. Google usually displays the first 50-60 characters of an identification tag. Therefore, it is necessary to maximize the use of the limited area. Identification tags should utilize essential keywords, but do not overfill them with keywords, as this can negatively affect your SEO.


One meta-information tag is an HTML feature that rephrases a web page in a shorter format.
Meta information should define the content of your page (keywords retained) in a way that attracts viewers to your website. Though meta-information does not directly support a page’s status, it does affect a page’s click-through rate. This makes it a SEO signal itself. Take full advantage of meta-information by giving pages tags and throwing your brand name in the header when you feel it could entice additional visitors.

Alternative Text

Alternative attributes, also recognized as alt text re(alternative text) and alt descriptions, should have tags utilized within HTML code to describe what an image contains. For example, if a computer fails to load an image for any reason, the alternative text would populate in the image’s place and give viewers a detailed explanation of the picture that should be there.
Not only do alt attributes enhance the customer understanding, they increase the functionality of your site. Alt attributes allow you to retain helpful keywords that might benefit your page rank. Attempt to make alt texts containing targeted keywords and a detailed explanation of your vision.


Content is king! Including content that is high is keyword count, visually attractive, impressive, and helpful is crucial for ranking. Content that is missing these features can harm a site’s overall reputation. Content should also aim to reply to a searcher’s queries, direct them to your website, and reveal site and brand worth, all while consistently hitting keywords. Avoid replicating content whenever possible, as over a quarter of the internet is repeated content. Nevertheless, identical content brings no importance to your website and can discourage search engines from ranking them higher.

Performing With WordPress

As long as your dispensary’s website remains anchored through WordPress, you should
utilize the Yoast plugin to help optimize your on-page SEO effectively. Yoast is a plugin that supports SEO tasks like organizing page titles and meta information, tracking keywords, and organizing sitemaps more efficiently.

Upgrade Your SEO with Professional Assistance

Push your dispensary to the highest search rankings by hiring professionals to handle digital marketing. At 420MARKETEERS, we assist dispensaries in optimizing websites and gaining higher ranking among search engines. Our digital marketing and programmatic advertising platform will allow you to get additional targets, engage more potential buyers, and ultimately increase your sales. Ask us how we can assist your company today!