Email marketing accounts for about 20% of sales and is a powerful tool for launching new products. However, when it comes time to introduce a new product or collection, most brands send out a standard product launch email “Announcement {product name}” mentioning the latest product and coupon. You can make money, but there are better … Read more
Somehow, email is known for being outdated and “uninteresting.” However, the truth is that people still love emails, and it still has a miraculous effect in cultivating and converting potential customers. But like other marketing methods today, you must provide potential customers with something precious to make it work. One of the most important ways … Read more
Email newsletters are the most common type of email in email marketing. As the name suggests, they usually contain news and updates to keep the audience engaged. At the same time, they are designed to convert users gently. Some marketers claim that the newsletter setup is not a giant leap, but the detail-oriented newsletter will … Read more
Think of the welcome email as your readers’ first impression of your business. Welcome emails have the highest delivery rate, open rate, and click-through rate. A welcome email should be friendly, welcoming, and informative, and “wow” your audience, thanking them for joining the party! Send a welcome email immediately after your audience has registered so that they understand … Read more